You may have heard you need to write content for your website because it’s good for SEO. But why? Here are the three most important benefits of SEO content.
3 top benefits of SEO content
1. Content helps Search Engines understand what your website is about so they can rank it
One of the most important benefits of SEO content is organic traffic.
Google and other search engines crawl your website to understand what you’re about and how they should rank you. The more content in the form of text, images, videos, info-graphics, lists, guides and so on they see, the more precise an idea they will get.
If your website has very little content, search engines won’t know enough about your website to rank you. They can’t tell whether you’re reliable or not, what you do, or if you’re even active anymore. As a result, they won’t rank your website as well as competitors with more content.
It’s in a Search Engine’s best interest to rank up-to-date serious businesses that are likely to be able to offer what their users are looking for. If we didn’t get super reliable and precise results every time we googled something, maybe we would start looking for another search engine.
2. Content creates engagement
Nothing is more boring than to keep visiting the same website when nothing ever changes. Updating your pictures and your text regularly lets your visitors know that you are active and that they should keep coming back for more.
You may have noticed how the homepage of many web shops change almost weekly, teasing their visitors with the new collection or products. This incentivises visitors to come back, because they get the feeling something new is happening all the time.
New content can also come in the form of blog posts or videos. Blog posts are not supposed to be an excuse to stuff your website with keywords – which is a terrible idea. They are supposed to give Search Engines an idea about what your website is about as well as provide your visitors with valuable entertainment and/or information.
You may not sell anything directly through your blog posts, but they will strengthen your brand by offering people something free – information. If the information is something they need and value, you can establish yourself as an authority in you field, increase awareness of your brand, and have your visitors come back for more, thus driving traffic to your website.
3. SEO Content is an affordable marketing strategy
You can post literally thousands of dollars into your marketing program without seeing results. SEO content, on the other hand, is completely free. All it takes is a small amount of time to research and produce your content. It doesn’t cost anything and is guaranteed to help more people reach you organically online. This is arguably one of the biggest benefits of SEO content – it’s cheap and it has worked wonders for many businesses. If you don’t have time, you can always hire a freelance writer to get it done for you.
How to create good SEO content
Write genuine content and post it regularly. Create well-researched and original texts with images that have descriptive names. Use tools such as Yoast SEO to make meta descriptions for your articles, and try to incorporate keywords into your text. Keywords are words your customer might search for when trying to find you on Google. If you’re a gluten free cafe in Brunswick, one of your keywords might be: Gluten free cafe Brunswick, gluten free food, or gluten free treats.
What not to do
Most businesses will try to “hack” their ranking by employing cheap SEO tricks such as adding content that has no meaning or value. This is a bad idea. Search Engines are smart enough to know the difference between fake and real contnet. Your content has to be genuine. It’s a non-negotiable. If Search Engines see you publishing large amounts of content or performing “keyword stuffing” – that is, putting as many keywords in your text as you can regardless of whether it’s meaningful or not – they will get suspicious and might penalise you by ranking you lower. And in any case, it’s a terrible message you’re sending your visitors, and it could be hurting your brand.
If you enjoyed this blog post, you might like to read this one too: How to write your first ever blog post